Irish Distillers Wins Best Employer Branding Programme at Irish HR & Leadership Awards 2025!

Irish Distillers has been recognised as a standout employer at the Irish HR & Leadership Awards 2025, proudly taking home the award for Best Employer Branding Programme. This prestigious accolade celebrates the company’s exceptional approach to communicating its identity, values, and culture—both to current employees and future talent.

Crafting a Brand That Resonates

The judges were highly impressed by the clarity, depth, and authenticity of Irish Distillers’ employer brand strategy, praising it as a model of effective, purpose-led communication.

“Our judges were very impressed by this contender's clear and compelling brand message,” they noted. “They praised the meticulous planning and execution of the programme, highlighting the extensive collaboration that was evident across the business. The inclusion of CEO feedback further strengthened the programme, showcasing strong leadership alignment.”

With its focus on storytelling, internal engagement, and leadership visibility, Irish Distillers has built a brand that not only attracts top talent—but also strengthens pride and purpose within its existing teams.

Collaboration and Leadership at the Core

What set this programme apart was the cross-functional collaboration and strategic alignment from the top down. The inclusion of CEO insights reflected a shared commitment to culture and people, ensuring the employer brand wasn’t just a marketing effort—but a living, breathing reflection of Irish Distillers' values.

From recruitment to retention, every aspect of the programme was executed with precision, passion, and purpose—creating a workplace identity that inspires and empowers.

Raising a Glass to a Winning Culture

This win further cements Irish Distillers’ reputation as not only a leader in its industry but also a great place to work, grow, and thrive. Their success in employer branding showcases the power of aligned leadership and a clear, consistent message to attract and retain the very best.

See the full list of award winners here: Irish HR & Leadership Awards 2025 Shortlist 

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